Influencers – Social media influencers carry a lot of credibility on social media. When you engage them in your PR strategy, they can become your best and most effective brand ambassadors
Instagram pages – We all know that IG is one of the most popular and fastest growing social media platforms. Instagram has become the most popular visual tool which people or businesses use to promote their products or services. Images are far more engaging than texts and hence, Instagram plays a vital role in conveying an idea or key message of any business. Visual promotion is always the best way of promotion and if these images are coupled with company branding, then it creates a more emotional and personal connection between the brand and the potential customers on Instagram.
Newspaper articles – As we know in any field, communication is a must and it needs to have a strong influence on the target audience to keep them loyal towards the organization. Public relations is a practice to maintain a healthy relationship between an organization and its audience. Also, PR builds and maintains a positive public image for a company or organization. Newspaper articles are short, compelling news stories which are sent to targeted members of the media. The goal of a press release is to stimulate the interest of a journalist or publication.
Magazines – Magazines fill varied functions in society and it also has a wide variety of people as its audience. Audience of a magazine is determined by demographics and interests. Some of these characteristics are race, gender, age, and educational level. The location of the audience of a magazine may be widely scattered but they are united by interest. Hence, a PR professional understands whom to target when it comes to your organisation to increase the audience base.
Product launches and collaborations – A product launch is a planned effort to bring a new product to market. It’s an important process and it includes research on types of product, industry type, investment budget, expected ROI etc. In a market, renowned brand-influencer collaborations, in comparison to non-renowned brand-influencer collaborations, enhance consumers’ attitude towards the message, their purchase intentions and the perceived credibility of the influencer.