Data Analytics

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Data analytics is a process of analyzing data to make conclusions about the performance of the campaigns. It helps a business optimize its performance by revealing trends and metrics for the particular service or product for which campaigns are running. This information can then be used to optimize processes to increase the overall efficiency of a business or system.
In-depth data analytics help businesses to reduce costs by identifying more efficient ways of doing business. It also helps to make better business decisions and help analyze customer trends and satisfaction, which can lead to new and better products and services.
Types of Data Analytics:
Descriptive - What has happened over a given period of time?
Diagnostic - Why has it happened?
Predictive - What is likely to happen in the near future?
Prescriptive - This suggests a course of action.